A low paid clerical worker might have a hard time passing off a $10,000 Hermes tote as the real thing. But who would ask questions about $44 Toms shoes?”When you’re talking about middle market brands with middle of the road price points, you don’t have that stigma about counterfeits, people being suspicious about fakes, because the real thing isn’t that unattainable,” said Caleb Westbay, vice president of sales at Ed Hardy, a Los Angeles tattoo themed street wear brand.Until its worldwide licensing rights were sold last year, Ed Hardy had a dedicated anti counterfeiting team that worked with the police to identify and track down knockoffs. In 2006, the brand started sewing anti counterfeit strips onto its clothing labels, similar in idea to the security strips that go into dollar bills pendants for women, Westbay said.”Counterfeit goods look authentic.
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